India, August 25, 2025: Google gives Diamond Product Expert status to a handful of people worldwide. Ratan Jha is one of them. He’s managed $180 million in ad spend across 780+ brands and been invited to Google’s annual summits for ten years.
Most consultants don’t get access to Google’s strategy meetings. Jha attends summits in the US, UK, Singapore, and Ireland where he provides input on product development.
His path wasn’t typical. In 2010, he co-founded a performance marketing agency that became a Google Premier Partner. Seven years later, he left to start his own consultancy.
“I wanted to work directly on strategy for every client,” Jha says. “Most agencies hand accounts to junior people. I don’t do that.”
The Numbers
Since 2015, Jha has worked with businesses from startups to companies spending millions monthly on ads. His clients include online businesses and marketing agencies across multiple countries.
The $180 million figure represents actual ad spend he’s managed. When companies trust you with that much money, you either deliver results or lose clients.
Beyond Google Ads
Jha has certifications most marketers skip: UX Design from Google, Neuromarketing from Copenhagen Business School, Data Analytics from Google, Leadership Skills from IIM-Ahmedabad. Each adds to his consulting toolkit.
He started in customer service in 2005, talking to hundreds of people daily. That experience taught him people buy feelings, not features. It’s why his ad strategies focus on what motivates customers, not just targeting.
Google’s Inner Circle
Diamond Product Experts don’t just run campaigns. Google selects them to help shape product development and industry standards. Jha’s input influences features millions of advertisers use.
For businesses struggling with ad performance, this matters. When Google trusts someone enough to involve them in product decisions, their advice carries weight.
Marketing agencies seek out Jha for guidance. Running successful campaigns is one skill; teaching others to do it consistently is another. His 15-year track record shows both work.
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