February 22: The Indian beauty market is pretty big, and there is no denying the fact that it is all set to grow further, but there has been a considerable change in the mindset of customers as now they not only wish to look beautiful but also want to feel beautiful. While earlier people were fine with covering their skin issues and patches with makeup products, now they want a product that helps them in getting rid of their skin problems and make their skin shine and glow without using makeup products.
Rehnuma Khan, a young girl from Mumbai, has found a solution for those people who now want to shift from artificial makeup to real glow as she has created a cream which she has named Khushi Whitening Cream. Rehnuma is a professional makeup artist who is already making waves in the Indian beauty industry, and many feel that she is going to rule the market as Shahnaz Husain did in the past. Belonging to a middle-class family, Rehnuma knew the struggles faced by middle-class girls along with how they had to maintain their beauty with the limited resources available to them.
From a very young age, she was interested in makeup and cosmetic products, and she kept on trying new things, which helped her in gaining knowledge, but while doing the makeup of other girls, she realized that many of them were suffering from skin related problems and makeup is no solution to it as it just covers them up and doesn’t really treat them. It was then that this sober and beautiful girl decided to create something which not only makes a person look beautiful but also deals with skin issues, thus making the person feel beautiful from within. After a lot of hard work and making many mixtures from various ingredients, Rehnuma Khan achieved success in creating a cream that has the capability to transform the complexion from dark to fair. Besides, it is also highly effective in removing blackheads, black spots, pimples, wrinkles and the effects of ageing. Rehnuma Khan’s creation can be used by both males and females, and it comes in two variants – for face and for the body. She named it as Khushi as she is sure that it will give happiness to those who will use it.
Rehnuma Khan is not just a superb professional makeup artist, but she is a wonderful human being too. She runs makeup classes for those who want to make a career in this field, but what makes her stand apart from others is the fact that she doesn’t charge even a penny from the girls who don’t have anyone to support them. What’s more, she also promotes her students and helps them build clientele which is quite unusual as she is also from the same business, but she always keeps humanity above business.
Rehnuma Khan regularly follows celebrities in order to keep a tab on the changing trends, but her inspiration is Bollywood actress Kareena Kapoor Khan who has a great effect on the fashion and styling of Rehnuma. She is already a celebrity on the Internet as more than 118K people follow her on Instagram (@makeupbyrehnumakhan) and her tips on makeup are quite popular among her followers.
Rehnuma Khan is a great example of how a person can change not just her life but the lives of others as well if she is really determined and dedicated to achieving her goals.
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