New Delhi [India], December 18: India’s nutraceutical industry is poised to capture at least 3.5 percent of the global market by 2024. Generating USD 26,872.9 million in revenue in 2023, the market is projected to reach USD 64,832.1 million by 2030, growing at a CAGR of 13.4% from 2024 to 2030.
Currently, India imports $2.7 billion worth of nutraceuticals annually—a figure that could decline as more Indian brands deliver quality products and gain popularity. Addressing this need, Physiovits, a homegrown brand committed to promoting good health, has entered the nutraceutical sector with a range of nutritional supplements.
Physiovits: A Commitment to Health
Physiovits, a new player in India’s nutraceutical landscape, focuses on providing high-quality nutritional supplements backed by scientific evidence. Launched by a team of doctors and pharmacists, the brand ensures that consumers have access to products addressing prevalent nutritional deficiencies across various demographics.
Founder Mohit Bhatia states, “We were concerned about the widespread nutritional deficiencies even among the more privileged. The pandemic underscored the need for better nutrition, prompting us to create Physiovits—a brand focused on enhancing everyday health.”
Physiovits products are available on major Indian e-commerce platforms and the brand’s own website. They are manufactured in GMP and ISO 9001:2015 certified facilities, ensuring rigorous testing and quality checks.
Fuschia: Natural Skincare Excellence
Fuschia, another brand under Vkare Bio Sciences, specializes in natural, handmade, and vegan skincare. Established in 2013, Fuschia is dedicated to using premium natural ingredients, sustainable manufacturing practices, and eco-friendly packaging. This commitment to both skin health and environmental responsibility distinguishes Fuschia from conventional skincare brands. Although the products may have a higher price due to their quality and eco-conscious approach, they remain accessible to those who prioritize their health and the environment.
Since its inception in 2012, Vkare Bio Sciences, under Mohit Bhatia’s leadership, has been a significant player in the healthcare sector, initially focusing on medical and surgical instruments. With the launch of Fuschia and Physiovits, Vkare Bio Sciences is expanding into the skincare and nutraceutical sectors, aiming to address pressing health and wellness challenges while providing products that align with consumer values.
Both Fuschia and Physiovits are gearing up for national expansion, emphasizing quality, sustainability, and consumer health. As India’s nutraceutical market grows, homegrown brands like Physiovits are well-positioned to thrive, especially with the increasing consumer demand for local, trustworthy products that meet their health and wellness needs.
Syndicated press content is not written by ED Times
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