New Delhi [India], July 23: In a move that’s set to change the game for creators across India, AppX, the country’s leading platform for digital educators, has acquired Reachout Plus, a fast-growing sales enablement solution that helps creators recover lost revenue using AI-powered lead filtering and a dedicated BPO sales team.
This full acquisition, finalized in June, marks a major leap in AppX’s mission to not just power course creation—but to unlock serious growth for every creator on its platform.
AppX already works with over 15,000 creators, from online educators to niche coaches, helping them build custom apps and monetise their communities. However, a huge gap has remained—most creators lose lakhs in revenue every month simply because they don’t have the time or infrastructure to follow up with leads.
That’s exactly what Reachout Plus solves. With a unique plug-and-play solution, the platform utilises AI to filter high-intent leads and a professional team to close sales, taking the entire sales burden off creators’ shoulders.
“Most creators don’t have time to work on the business side of their apps—because content creation is a full-time job in itself,” said Sameer Sadana, Founder of AppX. “With Reachout Plus now part of AppX, we’re offering creators a built-in sales engine they can rely on. This is our way of helping them grow faster, serve better, and focus purely on creating.”
Reachout Plus, which already supports over 100 active creators, will now be fully integrated into the AppX ecosystem. All creators on AppX will soon have access to this service as part of an expanded growth suite, giving them the ability to convert more leads, reduce cart abandonment, and drive higher earnings—without hiring a single sales rep.
“When we started Reachout Plus, our goal was simple—empower educators and creator businesses to manage better and utilize their user data,” said Zaid Shirazi, Co-founder of Reachout Plus. “Nikhil and I saw the same problem repeating across the industry: creators were losing revenue. This acquisition by AppX is more than just growth—it’s the realisation of the vision we started with.”
Nikhil, co-founder, added: “Building Reachout Plus with Zaid has been a rollercoaster—from setting up ground operations to constantly refining to serve creator businesses better. We’re excited to take everything we’ve built and scale it with AppX”
With this move, AppX further strengthens its vision of becoming a revenue-first, AI-powered platform for modern educators, offering not just tools to teach—but everything they need to scale like a business.
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