For years dry shampoo has been the saving grace for women in need of last minute sprucing up. It seems like the ideal product when you don’t have time to wash your hair before a meeting or social event. But now more than ever finding products that are environmentally friendly is becoming a top priority for hair and beauty enthusiasts. Harmful aerosols and single use plastics just aren’t cutting it anymore.
Founder and CEO of m’Chel Haircare Michelle Kim gave up being a hairstylist after four years due to the harmful chemical in hair products. Since then she made it her mission to create clean hair products that are better for the user and the environment. One of her biggest gripes with the industry was aerosol sprays, which inspired her to create a new product that revolutionized the way people use dry shampoo.
After 12 years in the industry and six years in research and development, she created a dry shampoo formula that will target the same hair care concerns women have that drive them to dry shampoo. Aerosol dry shampoos can cause itchiness, dryness, and even hair loss, as well as the damage to the environment. But the Day After Brush is a new way to dry shampoo which contains no harmful chemicals and is designed to keep the scalp and hair healthy. The Day After Brush’s unique combination of bristles prevents the powder from going directly onto the scalp, eliminating the dryness and itchiness that comes from traditional aerosol dry shampoos.
Speaking of the company’s core values, Kim said: “Our focus is on delivering quality ingredients, thoughtfully designed packaging and less harm to the environment. We are setting a high bar for hair care products, meaning we’re always searching through the latest innovations from labs, journals, and manufacturers.”
Clean cosmetics is no longer a trend, but an absolute must for new brands looking to make a mark on the industry. Kim explained: “Unfortunately, a lot of companies are still making the same old thing they made decades ago but cutting out some of the harmful chemicals. That alone is not enough to deliver the best hair care that we can offer in this day and age.”
The Day After Brush is available for preorder at www.mchel.co. Orders ship November 2020.
(Syndicated press content)
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