In a powerful reflection of the evolving Sikh identity in today’s interconnected world, Harjinder Singh Kukreja, entrepreneur, cultural ambassador, and global content creator based in Ludhiana, has once again been named among the 100 most influential Sikhs in the world by The Sikh Group. His reappearance in the 13th edition of The Sikh 100—a globally respected annual list honouring Sikh excellence—cements his standing as a contemporary force in shaping Sikh representation across cultures, continents, and platforms.
Unveiled on June 20, 2025, The Sikh 100 recognises the contributions of Sikhs from diverse fields—ranging from governance and spirituality to business, media, and the arts. This year’s edition, celebrating Sikh impact during the calendar year 2024, presents a powerful cross-section of tradition and modernity, faith and global relevance.
Since its inception in 2012, The Sikh 100 has evolved into the definitive benchmark of Sikh leadership worldwide. Curated by The Sikh Group, a UK-based organisation founded by Dr Navdeep Singh Bansal, the annual list profiles individuals who embody the Sikh ethos of Seva (selfless service), Simran (spiritual reflection), and Sarbat da Bhala (welfare of all).
The Sikh 100 features over 20 new names, with notable additions including:
* Gippy Grewal, celebrated Punjabi actor-director-singer
* Gurpreet Ghuggi, iconic comedian and actor
* Ajaypal Singh Banga, President of the World Bank Group
* Bhagwant Singh Mann, Chief Minister of Punjab
* Diljit Dosanjh, global artist and performer
* Sant Baba Kulwant Singh Ji, Jathedar, Sri Hazur Sahib
* Kuljit Singh, President, Boeing Middle East
* Indermit Singh Gill, Chief Economist, World Bank
Among such stellar company, Harjinder Singh Kukreja’s inclusion signals a shift in what it means to lead as a Sikh in the digital age.
Harjinder Singh Kukreja is one of the most recognisable Sikh voices on the global digital landscape. With a cumulative audience of over 8 million followers across Instagram, Facebook, X (Twitter), and LinkedIn, he has pioneered a form of content that is both culturally rooted and visually aspirational. His digital presence is defined by:
* Faith-forward luxury travel storytelling across 40+ countries, presented through emotionally resonant, visually rich narratives rooted in Sikh identity, family bonding, and cultural pride
* Collaborations with global brands and tourism boards including Emirates, Four Seasons, Cathay Pacific, Saudi Tourism Authority, Visit Malta, MakeMyTrip, and Klook
* Unapologetic Sikh visibility—showcasing the turbaned, unshorn Sikh identity in global luxury and lifestyle spaces
* Groundbreaking representation—from skydiving in a dastaar to attending state functions in traditional attire
Inclusion in The Sikh 100 is not simply a reflection of social media metrics—it is a recognition of cultural influence, of how one voice can echo far beyond screens, shaping how Sikhs are seen and understood in the modern world.
Integral to Harjinder’s journey is his wife, Harkirat Kaur Kukreja, herself a prominent content creator with over 1.8 million followers. Together, the couple has built a brand grounded in Sikhi, family-first values, and experiential storytelling. Their three children—Rehras, Aad Sach, and Rut Suhavi—feature prominently in their work, turning lifestyle content into a visual expression of Sikh family values in a globalised world.
The Kukrejas have redefined what it means to travel, dine, and explore as a Sikh family, making their life a moving mosaic of tradition and togetherness.
Whether highlighting Sikh traditions or engaging in interfaith dialogue, Harjinder’s influence transcends borders. His recent work around Gurpurab in the USA, through the campaign “Oneness: A Light for Humanity”, drew widespread attention for its emotional depth and cross-community resonance.
He is also credited with spotlighting Sikh presence in global tourism ecosystems—from Paris and Seattle to Mombasa and Malta—often including visits to local gurdwaras, showcasing Sikh history abroad, and narrating untold stories of Sikh contribution.
Though he holds no formal government or religious title, his impact resembles that of a 21st-century cultural diplomat—representing Sikh ideals in conversations around wellness, luxury, identity, and belonging.
By honouring Harjinder Singh Kukreja, The Sikh 100 reflects a shift in Sikh leadership—beyond pulpits and podiums, into pixels, passports, and powerful narratives. His inclusion acknowledges that today’s Sikh voices speak through cameras and captions, timelines and travels, just as meaningfully as through scripture and ceremony.
As Dr Navdeep Singh Bansal puts it, “The Sikh 100 is not just a list—it’s a gallery of stories that reflect Sikh resilience, vision, and the timeless power of faith. Each inclusion this year speaks to how Sikhs are shaping the future, not just by tradition, but through innovation, compassion, and courage.”
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