Boycott campaigns are nothing new, especially against certain companies who see themselves being boycotted for something or another on an almost daily basis. However, recently, Zomato has been caught under fire for using the iconic character called ‘Kachra’ in an ad campaign that has raised several questions on them and accusations of the organisation being … Continue reading Zomato’s ‘Kachra’ Campaign Gets Obvious Backlash For Being Insensitive