In a surprising revival, Mukesh Ambani’s Reliance Consumer Products Ltd (RCPL) has relaunched Campa Cola, a nostalgic soft drink brand from the 1970s and 80s, as a powerful challenger to Coca-Cola and PepsiCo in India. Known for disrupting industries with aggressive strategies, Reliance has re-entered the cola market with plans that echo the playbook used … Continue reading Is Reliance Trying To Pull Off A Jio In The Soft Drink Market?