Another year, and another dumb millennial trend sweeps the great United States. If 2017 wasn’t enough for dumb millennial trends, 2018 is right on course to outdo its predecessor because now, kids are apparently into eating detergent as part of the Tide Pod Challenge.

Yes. Eating detergent.

The trend has swept across all major social media networks and I personally think that the level of absurdity is through the roof with this one. Being the ever-so-unequivocal defender of the millennial generation (which is evident as per one of my past articles linked here), I’m now slowly beginning to shift my allegiance.

Tide Pod Challenge

The previous trends which the millennials popularized are not as deadly as the Tide Pod Challenge, be it the trends being as dumb as vaping or as gross as stealthing.

It’s appalling to see kids consuming a harmful substance (seriously, learning about the micelle cleaning action of the detergents in grade 10 was evidence enough to not consume the damn thing) and then passing it off as a norm, only to trigger a chain reaction that has reached a tipping point when it’s not even funny anymore.

They’ve rather ascended the idea of trends such as vaping, where they have taken the Tide Pod Challenge by trying to vape with a tide pod. I wish it was a joke, but it isn’t.

Why The “Why Is It Bad” Debate Doesn’t Need To Happen:

Because common f**king sense, that’s why. The rebellion to out-cool your elders is fine if you’re talking about being richer than them at 30 but consuming a laundry washing substance which contains bleaching and foaming agents to clean your clothes is just plain wrong.

There’s a reason why these products come with a warning to keep them away from nasal and oral cavities of kids as well as adults because of the dangerous after-effects they might cause on being inhaled or ingested, symptoms of which may include irritation on skin, irritation in your eyes and respiratory damage.

The Tide Pod Challenge is still a viral phenomenon for reasons best known to these dumb kids but it’s a simple exhibition of how the idea of virality and outrageous decision making has crept in our life to an extent that one would go to any limit for social validation.

Multiple incidents from countries all over the world (no, not blaming the US alone) have shed further light on the idea of going viral at the expense of sanity and in this case, life itself.

Have We Really Come Far?:

If the government has to tell you to not eat detergent in 2018, I’d say that we haven’t.

The ideology of begging for validation remains the same, it’s just the ways of begging for it have taken a turn for the extreme. The mere tendency to outdo yourself in order to stay in the limelight has been a majorly obnoxious trait of this generation and it continues to appall me.

The debate about dark humor took an extreme turn thanks to Logan Paul, so another millennial came up with the Tide Pod Challenge. The worst part is that this idea of trends and virality doesn’t work in a circle but carries the aesthetic of a straight line with only one start point and no end point as trends continue to diverge, diversify and become even more distressing as the years go by.

But hey, there’s hope as long as you read this article and realize that it’s not cool to think of laundry detergent pods of concentrated bleaching agents as candy and eat them.

Stay safe and don’t let these fads get to your head.


Sources: ABC News, Time, Washington Post and more.

Images: Google Images


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